Social Media Video Content.

Take a look at a selection of my recent videos across FOREAustralia and the Institute of International Relations Prague’s social media.
Each video was scripted and edited by me, after targeted audience research to make the most impact, whilst aligning with the organisations’ professional “brand identity”.

I prioritise storytelling and value to build audiences that last.

A sample of my favourites…

Videos Featuring Me!

I make story-telling content using the ‘content pillars’ approach. This means all of the content I make clusters around 3 core themes/topics of my content strategy. This sensures consistency, relevance and authority.

Here are the 3 pillars of FORE’s social media that I developed with FORE’s CEO:

  1. We give educational policy/politics tips for young advocates to make policy more accessible

  2. We tell the ‘story’ of FORE as an organisation to build trust with our audience and stakeholders and humanise the organisation

  3. We promote the work and achievements of FORE eg. recent policy briefs that have been published, events we have organised and new training programs to apply for

Content

Pillars

Approach

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