Social Media Video Content.
Take a look at a selection of my recent videos across FOREAustralia and the Institute of International Relations Prague’s social media.
Each video was scripted and edited by me, after targeted audience research to make the most impact, whilst aligning with the organisations’ professional “brand identity”.
I prioritise storytelling and value to build audiences that last.
A sample of my favourites…
Educational reel explaining how to find the members of parliament that represent you and why it helps to follow your local MPs to stay up to date on politics
Recruitment reel promoting our new internship and giving tips on how best to apply
Educational reel for our FORE’s video series ‘10 Advocacy Tips from Inside Parliament,’ giving politics tips to young advocates
Reel celebrating our launch event at the Victorian Parliament
Reel promoting the organisation’s mission and our weekly mailing list
Educational reel for our FORE’s video series ‘10 Advocacy Tips from Inside Parliament,’ giving politics tips to young advocates
Educational reel for our FORE’s video series ‘10 Advocacy Tips from Inside Parliament,’ giving politics tips to young advocates
Fun reel to humanise our CEO to new audiences and build the ‘personality’ of the organisation
I make story-telling content using the ‘content pillars’ approach. This means all of the content I make clusters around 3 core themes/topics of my content strategy. This sensures consistency, relevance and authority.
Here are the 3 pillars of FORE’s social media that I developed with FORE’s CEO:
We give educational policy/politics tips for young advocates to make policy more accessible
We tell the ‘story’ of FORE as an organisation to build trust with our audience and stakeholders and humanise the organisation
We promote the work and achievements of FORE eg. recent policy briefs that have been published, events we have organised and new training programs to apply for
